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The Maine Office of Tourism Increases Response and Revenues with Personalized Pocket Guide |
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| Edition| 2009 |
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As part of its overall efforts to find more effective ways to attract visitors to its state, the Maine Office of Tourism tested the use of customized digital printing in its marketing collateral. Variable data printing (VDP) was used to produce custom travel brochures based on the particular interests of people responding to questions on the Maine web site. To test the new approach, customized marketing brochures were run against static direct mail and the results were tracked to compare the two approaches and develop marketing best practices.
 PODi Award Winner |
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Polaris Dealers Use Variable Data Printing to Increase Sales |
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| Edition| 2007 |
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Polaris Industries worked with RR Donnelley Response Marketing Services to create an easy-to-use, Web-to-print customer loyalty and sales promotion program for its dealer network in the United States and Canada. The program is now more than five years old and 38% of dealers now participate. Response rates for some promotions have been as high as 40%.
PODi Award Winner |
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DaimlerChrysler After-Sales Marketing Introduces Customizable Brochures |
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| Edition| 2006 |
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| DaimlerChrysler’s After-Sales Division for the Chrysler, Jeep and Dodge brands supports after-sales parts and servicing marketing efforts with tailored brochures in 18 different languages. Production is quick and economical. |
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Ford Finland Uses Variable Printing to Drive Aftermarket Sales |
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| Edition| 2006 |
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| Ford Finland wanted a Web-to-print solution capable of allowing its independent dealers to set their own content, including offers for products and services. The system has been in operation since 2002 and has boosted sales by 40%. |
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