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Hansaprint Proves Personalized Magazines Effective |
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| Edition| 2009 |
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Hansaprint expanded its digital printing services to include its new Magazine 2.0 concept which uses targeted advertisements to guide readers to Personalized URLs containing content and advertisements fitting the reader's profile. Image personalization was used to attract reader attention. These marketing strategies proved to be effective as more readers responded to and remembered the personalized advertisements.
 PODi Award Winner |
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Personalized Transactional Advertising Printed at Oniya Shapira for Israel Credit Card Customers |
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| Edition| 2009 |
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| Israel Credit Card Ltd. (Cal), which supplies credit cards for VISA, Diner’s Club, MasterCard, and many other businesses, wanted to upgrade its card offerings to include billing statements with advertisements or coupons tailored to individual customer preferences. As part of the plan, it wanted to switch from black-and-white to color digital printing, and to offer a customer retention program that provides benefits in cooperation with partner establishments. This combination of transaction data with direct marketing is referred to as TransPromo.
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Ricoh Develops Customer Relationships with Nurture Loyalty Program |
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| Edition| 2009 |
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| The Production Printing Business Group of Ricoh Americas Corporation developed a customer retention program using quarterly company newsletters on digital printing as the cornerstone of the program. The newsletter is segmented for the commercial print, data center and in-plant markets and uses Personalized URLs to track which articles are being read. This solution gives Ricoh insight into the business needs of its customers and enables sales staff to tailor their approach for each prospect. |
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Prairie Rose Automates Custom Image Program |
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| Edition| 2006 |
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| Prairie Rose, a custom specialty gift production company, uses an automated Web-to-print system to create totally customized images for sports enthusiasts. The system is so efficient that it can turn out hundreds of thousands of images a year automatically. |
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