| Lead Generation |
 Title| | Polaris Dealers Use Variable Data Printing to Increase Sales | | | Edition| 2006 |
| Polaris Industries worked with Moore Wallace Response Marketing Services to create an easy-to-use, Web-to-print customer loyalty and sales promotion program for its dealer network in the United States and Canada. The program is now more than five years old and 38% of dealers now participate. Response rates for some promotions have been as high as 40%.
 PODi Award Winner |  | | |
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| Title| | Canon Nurtures Sales Leads With Customized Outreach | | | Edition| 2007 |
| | Canon wanted to target prospects from several vertical segments that had expressed interest previously in Canon’s imaging equipment. A personalized full-color newsletter called the Canon Communicator was developed that directs recipient to personalized URLs for more information; 5.48% of recipients visited a personalized URL. |  | | |
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| Title| | Prism Business Media Draws ACCM Tradeshow Attendees With Two-Touch Personalized Campaign | | | Edition| 2007 |
| | Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a ACCM tradeshow. The campaign outperformed the traditional marketing methods in several ways. |  | | |
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| Title| | Prism Business Media Draws NCDM Attendees Using Personalized Postcards and Personalized URLs | | | Edition| 2007 |
| | Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a NCDM tradeshow. The campaign outperformed the traditional marketing methods in several ways. |  | | |
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| Title| | TAG Home Care Draws A Crowd Using Personalized Postcards | | | Edition| 2007 |
| TAG Home Care, a division of the ADAM Group, achieved a 92% response rate to a pre-show mailer designed to draw C-level executives to its booth at an industry event
PODi Award Winner |  | | |
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| Title| | TAG Marketing and Recruiting Improves Recruiting Response Via Targeted Direct Mail | | | Edition| 2007 |
| | TAG Marketing and Recruiting, a marketing and recruiting firm in Tennessee, used personalized targeted direct mail to encourage home care professionals to inquire about open positions for their client. The campaign boosted response rates and saved ,000 in recruitment costs when compared to previous methods. |  | | |
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| Title| | Taser International Targets Prospects Using Personalized Direct Mail and Personalized URLs | | | Edition| 2007 |
| | Taser International wanted to increase their brand awareness while capturing and verifying customer data and expediting the sales process. Working with R and R Images, Inc., the company created a four-touch personalized marketing campaign to reach out to 52,000 prospects. The company gained a significant amount of prospect information and some highly qualified leads. The prospecting process was also streamlined. |  | | |
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| Title| | Unisource Generates Awareness and Leads Using a Customized Direct Mailer | | | Edition| 2007 |
| | Unisource wanted to raise awareness of and generate sales leads for its Topkote line of paper. Using a multi-touch marketing program that included a customized direct mailer, the company contacted 699 people in the graphic arts industry and, out of those, grew some solid sales leads. |  | | |
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| Title| | CARQUEST Filters Improves Sales With Customized Promotional Materials | | | Edition| 2006 |
| | The CARQUEST Filters brand, manufactured by WIX Filters of Gastonia, North Carolina; provides filtration products for CARQUEST Auto Parts Stores. CARQUEST Filters provides promotional materials for annual sales promotions for its customer. By making it easier for stores to obtain personalized sales materials for its Farm, Ranch & Fleet promotion; 96% of the targeted group stores participated in the sales event, resulting in a 9% sales increase for filter sales during the first quarter 2005. |  | | |
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| Title| | Spectrum Creative Solutions and Services Gains New Business From Non-Profits | | | Edition| 2006 |
| | Spectrum Creative Solutions and Services (SCSS), a design, digital print, and direct-mail shop, wanted more business from non-profit companies in the area. A three-touch personalized direct mail campaign attracted dozens of companies to an educational seminar and resulted in ,300 in work—with more to come. |  | | |
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| Title| | T-Online Creates Loyalty and Verifies Mailing Data with Personalized Calendar Offer | | | Edition| 2006 |
| | T-Online, a European Internet service provider, was able enhance customer loyalty by offering to a free personalized color desk calendar. As part of the offer T-Online was also able to get its clients and prospects to update and verify their own mailing data. The program cleaned up the company database but also got the customers’ attention. Thirty-six percent of recipients ordered a calendar and updated their information. |  | | |
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| Title| | Canon Campaigns for Digital Printing | | | Edition| 2005 |
| | Setting a good example is a good business strategy and Canon decided it wanted to show its prime prospects how to doa direct mail campaign correctly. By getting the right help, selecting the best prospects and developing the bestmessage, Canon was able to lead by example and generate interest at the same time. The campaign generated four times the response of previous mailers that were not personalized. |  | | |
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Resources 