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NewPage Uses Personalization to Drive Event Booth Traffic |
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| Edition| 2010 |
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| NewPage wanted to drive people to its booth at the 2008 HOW Design Conference and demonstrate the quality of their paper with a real digital print campaign. A personalized direct marketing campaign was developed that encouraged people to visit their Personalized URL to claim a free gift for pick-up at the conference booth. NewPage achieved a direct mail response rate of 35%.
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Belmont Abbey Attracts Students to Open House |
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| Edition| 2009 |
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| Belmont Abbey, a comprehensive college located in North Carolina, needed a lead generation program to attract prospective students to its annual open house. The solution was a postcard marketing campaign that incorporated Personalized URLs for each recipient. The response to the direct marketing campaign was so outstanding that Belmont Abbey had to schedule a second open house to accommodate all of the interested students. |
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DeFoggi Builds Business with Lead Generation Program |
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| Edition| 2009 |
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| DeFoggi is a commercial builder specializing in church construction. These projects can involve a very lengthy sales cycle. DeFoggi needed a lead generation solution to develop prospects with immediate needs as well as those with project timeframes several years in the future. Working with Digital Innovations Group, a direct mail program was developed with versioned postcards. The marketing campaign resulted in new business and filled DeFoggi's sales pipeline. |
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AlphaGraphics Scores Direct Hit with Multi-touch Campaign |
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| Edition| 2008 |
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| AlphaGraphics in Billings, Montana, takes targeted marketing seriously. It has developed DirectHit, a coordinated approach to using technology to solve marketing challenges. And what better way to explain how it all works, than to have some fun and demonstrate it in action? Its clients got the picture — to the tune of eight new campaigns within two months of the DirectHit launch. |
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