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 Title| | Prism Business Media Draws NCDM Attendees Using Personalized Postcards and Personalized URLs | | | Edition| 2007 |
| | Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a NCDM tradeshow. The campaign outperformed the traditional marketing methods in several ways. |  | | |
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| | Title| | TAG Marketing and Recruiting Improves Recruiting Response Via Targeted Direct Mail | | | Edition| 2007 |
| | TAG Marketing and Recruiting, a marketing and recruiting firm in Tennessee, used personalized targeted direct mail to encourage home care professionals to inquire about open positions for their client. The campaign boosted response rates and saved ,000 in recruitment costs when compared to previous methods. |  | | |
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| | Title| | Expresscopy.com Draws Trade Show Attendees With Personalized Postcards | | | Edition| 2006 |
| | Expresscopy.com wanted to promote its variable data printing (VDP) services. By sending pre-registered trade show attendees a postcard prior to the show, it generated significant traffic to its booth. When asked, 70% of trade show attendees said they remembered receiving the card and 25% brought the card to the booth. |  | | |
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| | Title| | Ford Finland Uses Variable Printing to Drive Aftermarket Sales | | | Edition| 2006 |
| | Ford Finland wanted a Web-to-print solution capable of allowing its independent dealers to set their own content, including offers for products and services. The system has been in operation since 2002 and has boosted sales by 40%. |  | | |
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| | Title| | Inter-State Studio Stops Sales Slide Using Personalized Marketing Materials | | | Edition| 2006 |
| In 2004, Inter-State Studio, a school photographer in the United States, wanted to increase the number of parents purchasing picture packages. By providing personalized promotional flyers showing individual student poses in the photo packages they sell, the company was able to improve its production productivity by 300% and reduce its manufacturing costs by 40%.
 PODi Award Winner |  | | |
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| | Title| | T-Online Creates Loyalty and Verifies Mailing Data with Personalized Calendar Offer | | | Edition| 2006 |
| | T-Online, a European Internet service provider, was able enhance customer loyalty by offering to a free personalized color desk calendar. As part of the offer T-Online was also able to get its clients and prospects to update and verify their own mailing data. The program cleaned up the company database but also got the customers’ attention. Thirty-six percent of recipients ordered a calendar and updated their information. |  | | |
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| | Title| | Yellow Book USA Draws New Sales Prospects Using a Customized Self-Mailer | | | Edition| 2006 |
| | Yellow Book USA, a leading yellow page directory publisher, used a customized self-mailer to generate sales leads. The project reduced the cost per lead by up to 50% and generated just over ,000 more per ad sale than the top performing control segment. |  | | |
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| | Title| | Quality Lawn Care Reaps Profits from Personalized Direct Mail | | | Edition| 2005 |
| | Quality Lawn Care, a small business in Virginia, decided to try personalized direct mail to introduce new services to current and former customers. The initial mailing brought the comopany much more business than it had gotten with previous static mail campaigns and encouraged the company to try similar campaigns later. |  | | |
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Resources 