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Allegheny College Young Alumni Challenge |
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| Edition| 2010 |
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| Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages. |
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Rosemont Engages Young Alumni with a Virtual Party |
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| Edition| 2010 |
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| Rosemont College is a small private liberal arts college located in Philadelphia, Pennsylvania. Rosemont wanted to engage young alumni and cultivate this audience as donors. To foster camaraderie and participation among young alumni Rosemont decided to hold a "Virtual Party" on Facebook. A direct marketing campaign incorporating email, postcards and Personalized URLs was developed to drive people to this Facebook event. |
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Animal Rescue League Adopts New Marketing Tools |
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| Edition| 2009 |
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| The Animal Rescue League (ARL) of Western Pennsylvania wanted to improve its direct marketing strategies and service offerings. ARL used personalized direct mail postcards and Personalized URLs to effectively conduct market research with its current customer base. With the postcard marketing campaign ARL was able to gain valuable insight about its services and as a bonus garner substantial donations. |
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Automated Dental Appointment Reminder Postcards |
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| Edition| 2009 |
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| Henry Schein Practice Solutions (HSPS), the leading provider of practice management software for dental practices, partnered with Alexander’s Print Advantage to offer dental practices an automated appointment reminder service. Personalized postcards are sent to patients who are due for dental services. The use of postcard templates and a high level of automation in this digital printing solution reduces the amount of time dental office staff must spend on reminders and reduces missed appointments. |
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