CheckPPML_Pro is the production tool for pre-flighting and viewing (proofing) PPML. This version is a dramatically faster production version of the CheckPPML tool used by manufacturers to certify their PPML producing and consuming products.
The PPML standard enables high-performance, device-independent printing of personalized print in high volumes. PPML has been cooperatively developed by many companies as an open standard that genuinely changes the performance and economics of personalized printing.
Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive. The marketing strategy was to create a competition among young alumni to see which class year would have the highest participation rate (number of donors). The campaign used direct mail, email and Personalized URLs with personalized landing pages.
NewPage wanted to drive people to its booth at the 2008 HOW Design Conference and demonstrate the quality of their paper with a real digital print campaign. A personalized direct marketing campaign was developed that encouraged people to visit their Personalized URL to claim a free gift for pick-up at the conference booth. NewPage achieved a direct mail response rate of 35%.
As part of its overall efforts to find more effective ways to attract visitors to its state, the Maine Office of Tourism tested the use of customized digital printing in its marketing collateral. Variable data printing (VDP) was used to produce custom travel brochures based on the particular interests of people responding to questions on the Maine web site. To test the new approach, customized marketing brochures were run against static direct mail and the results were tracked to compare the two approaches and develop marketing best practices.
Hansaprint expanded its digital printing services to include its new Magazine 2.0 concept which uses targeted advertisements to guide readers to Personalized URLs containing content and advertisements fitting the reader's profile. Image personalization was used to attract reader attention. These marketing strategies proved to be effective as more readers responded to and remembered the personalized advertisements.
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